Social Media Setup & Training

Social Media Setup & Training
I have devised social media strategies for brands, created content plans, looked after online communities and handled crisis communications via social media.

I've assisted clients in establishing a presence from scratch, and also helped them grow existing channels. This has been through conducting workshops, one-on-one training, partnering with social media influencers, or compiling full audits and accompanying reports.

I currently work in the public sector, but my experience covers the charity sector, destination marketing organisations, tourism attractions and more.
I have devised social media strategies for brands, created content plans, looked after online communities and handled crisis communications via social media.

I've assisted clients in establishing a presence from scratch, and also helped them grow existing channels. This has been through conducting workshops, one-on-one training, partnering with social media influencers, or compiling full audits and accompanying reports.

I currently work in the public sector, but my experience covers the charity sector, destination marketing organisations, tourism attractions and more.
Innovations
I enjoy keeping up with ever-evolving social media platforms, and finding new ways to innovate. To my knowledge, I am the first person to have ever live-tweeted a shark release back in 2013.

Instawalks, Q&As, and social strolls have also been an enjoyable part of the job – one of these was once recognised by Twitter's head of curation.

Take a look at some of my social media work below...
Edinburgh World Heritage – social media examples Edinburgh World Heritage – social media examples Edinburgh World Heritage – social media examples Edinburgh World Heritage – social media examples Table Mountain Aerial Cableway Two Oceans Aquarium Edinburgh World Heritage – social media examples Table Mountain Aerial Cableway Two Oceans Aquarium City Sightseeing South Africa – social media examples
Measuring results
In my first nine months of managing the social media presence for Edinburgh World Heritage, we were able to achieve the following results (compared to the previous period):
32%
Growth of Facebook likes
9 months
33%
Increase in people engaging with Facebook content every day on average
9 months
63%
Increase in daily Facebook impressions
(22 000 times a day on avg)
29%
Growth of Twitter followers
9 months
80%
Increase in average new Twitter followers per month
(from 65 to 117)
Work Example: Black History Month 2018
In this series of posts, I tried to broaden what is usually a very narrow and elite definition of heritage, in order to connect with new audiences.

I wanted to reflect the diversity of people who have contributed to Edinburgh's fascinating history, and by celebrating this in Black History Month, we tied in to a larger, national conversation that helped put our small charity on the map. It also helped position our brand as one championing a more inclusive view of heritage.

Using a joined-up approach with our events manager, our social media posts also helped promote a lecture we hosted by an expert in this field. Together, the posts received good engagement and a huge online buzz – leading to such a high demand for event tickets that we had to live-stream it to allow more people to participate.

Open up the gallery of Facebook posts here.
Edinburgh World Heritage Frederick Douglass Jackie Kay William Alexander Malvina Wells David Pitt Geoff Palmer More Taubronar Olaudah Equiano
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